What an encounter in an Agricultural Science class can teach you about branding. — One sunny afternoon in Junior Secondary School (JSS 3 ...I think), the subject was Agricultural Science. The teacher “uncle Ken” usually starts his class by asking questions about previous lessons. On this particular day, he asked my friend Godfrey, “what is used in storing rice?” I whispered “silo” to him…

Random tales from the journey so far, and then some. — Silence can be an answer to prayers. The year was 2018. I had just passed out from the national youth service, however, I stayed back at my PPA for a couple of months to do what almost every other corp member does after passing out — decide what next. At that time, most of my friends seem…

What I learnt about branding in retrospect from a snack seller during my NYSC orientation camp experience. — One of the most interesting branding phenomena I’ve seen was while I was in NYSC camp at Sagamu, Ogun State. I didn’t even know I would be in the branding niche then; it was just me observing and analyzing as usual. There are these sellers that sells drinks and snacks…

I have read a lot of definitions of what a startup is. However, one of the few that stuck with me is Eric Reis’: “a startup is a human institution designed to deliver a new product/service under conditions of extreme uncertainty.” …

This is interesting. I felt this exact same way when I lost my mother late last year. I couldn't understand why everyone kept saying "everything happens for a reason" or "it was God's will", and I kept asking "can someone please tell me why it happened then, since everyone seem…

So I completed my registration into the Stingy Men Association of Nigeria (SMAN), and here’s what I’ve found out. — hahaha. In all honesty, this started as pure banter. However, I had some sort of satori moment while pondering on a couple of lines I read from a book, which gave me a broader perspective and understanding of how wealth is created and sustained.

There is a point where resilience breaks, and logic gives way to survival. When that happens, people are bound to fight back. — Dear friend The events of the past days have taken a toll on me, as I’m sure it has on you too. But I woke up this morning with a renewed vigour, a renewed hope, and energy that I didn’t think was possible. Where to start from? I usually avoid writing about Nigeria, it…

How to receive. The Lessons I learned from a trip that didn’t turn out too well — The year was 2015. I had a job interview with Exxon Mobil at the Le Meridian Hotel, Uyo (somewhere in Nigeria). This was my first time going to Uyo, I knew no one. On the day of my interview, I could not be interviewed. They needed a form of ID…

Opportunities abound, but we usually don’t see them because we are gazing at the ones that are lost already. — Dear Friend, One of the most pathetic scenes in life is seeing folks talk about glory days and missed opportunities, they always talk about the good old days, and I’m afraid that is the path you are currently headed. I understand the feeling of missing out on a golden opportunity…